Five years ago, I launched the #STILLME campaign during February - the season of love - to encourage moms to navigate their self love journey. We are so good at loving everyone else. We show love to our partners. We pour love into our children. We give endlessly - emotionally, physically, and mentally.
But if someone asked you to make a list of the people you love... how far down would it take to name yourself? When was the last time you told yourself "I love you!"? or "I'm proud of you!"? After becoming a mom, we often put ourselves last.
This campaign was created to say: that ends here.
Motherhood Changes Your Body - And Yourself
Moms are created every singe day. Some are weeks postpartum. Some are years in. Some are still learning how to recognize the woman in the mirror. Postpartum doesn't just affect the body - it affects identity. Stretch marks, scars, softness, a belly that doesn't "snap back." A body that expanded, shifted, rearranged itself to make life possible.
And yet society celebrates pregnancy...only to expect women to shrink immediately after. Social media glorifies bounce backs. Celebrities are praised for "getting their body back." And everyday moms are left feeling like their bodies are something to fix. This narrative is wrong. Women's bodies are not meant to return to who they were before motherhood. They are meant to evolve.
Normalizing Postpartum Bodies - At Every Stage
The truth is: postpartum is not a moment. It's a season - sometimes a lifelong one. Whether you're newly postpartum or 10 years into motherhood, your body tells a story. A story of growth. Of survival. Of love.
The more we see real postpartum bodies - scarred, soft, strong - the more we normalize them.
And normalization leads to acceptance.
Acceptance leads to compassion.
Compassion leads to self love.
This is what the #STILLME campaign stands for:
- Normalizing real postpartum bodies.
- Normalizing the journey to self love.
- Creating space for women to be seen, heard, and represented.
Still Me - Even Though I've Changed
This year, I'm reintroducing #STILLME with a deeper understanding. Because motherhood doesn't just change how we look - it can change how we see ourselves. Many moms quietly grieve the woman they used to be. Others feel pressure to "get back" to her. But what if we didn't go back? What if we honored who we were, who we are now, and who we're becoming?
Still me - even though my body changed.
Still me - even though my priorities shifted.
Still me - even though motherhood reshaped me.
You are allowed to exist fully as a mother and a woman.
More Than a Shirt - A Reminder
The #STILLME tee is more than a shirt. It's a gentle reminder on hard days. A wearable affirmation. A quiet rebellion against unrealistic expectations. It's for the mom learning to love her postpartum body, for the mom who chooses change, for the mom who's still figuring it out, and the mom rediscovering herself years later. Everything begins with self love - and self love is a journey. This is all about choosing yourself.
Give yourself grace. Give yourself patience. Give yourself permission to evolve.
From The Not So Perfect Mom to you:
You are still beautiful.
You are still confident.
You are still you.
Say it with pride: #STILLME
Shop our #STILLME shirt here 🩷