Hey mama, it’s been a while. 💕
If you’ve been here since the beginning (April 2020), you know The Not So Perfect Mom has always been about one thing: embracing motherhood in all its messy, chaotic, beautiful imperfection. Somewhere along the way, life got busy (as it does), and I had to hit pause.
In all honesty, after I had my last baby in 2022, I had postpartum depression. It was a tough transition going from 2 kids to 3 (& also adding a dog lol). I felt very down. I didn't see any future in my business, and ultimately stopped showing up and silently closed down my shop.
The past 3 years have been a rollercoaster trying to find myself after having kids & life was just life'ing. In November 2024, my family and I relocated to Charlotte, NC from Virginia. Moving here has been our biggest blessing! Charlotte has so much to do, very family friendly, and most of all - supports small businesses like no other.
Moving here has brought my spark back. God knew what He was doing when He gave us the opportunity to move here. I've been so inspired going to vendor markets and visiting all the small businesses around here.
When I kept asking myself "What does Ashley want to do? What would make her happy?" - my thoughts always led back to my shop and this amazing community I created and want to continue to grow. I have a big dream that feels too far fetched, but moving here has gave me the confidence that it can happen (just one step at a time & God's guidance).
So with all that being said -
✨ The Not So Perfect Mom is officially BACK. ✨
I’ve been working hard behind the scenes, regrouping, refocusing, and getting inspired all over again to grow my brand even bigger!
The heart of the brand hasn’t changed — we’re still about real, unfiltered mom life. I’m bringing it to you with fresh energy, fun new products, and a renewed mission to make sure moms feel seen, celebrated, and never alone in this journey.
You can expect:
- Our online shop will reopen October 1st!
- Mom merch with our original designs (Welcome back Curly Breastfeeding Mama) & new ones.
- New Bookish Merch! (Because I just discovered I love books, and us hot moms that read need to come together & discuss our newest reads)
- All merch will be ready to ship! No more customizations but you will get your order even quicker!
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MARKETS! If you are in Charlotte, I am finally coming to you! Follow our Instagram (@thenotsoperfectmomshop) & sign up for our emails to get notified which market I will be at! Our first one will be October 4th!
- MORE COMMUNITY & CONNECTION (Because we were never meant to mom alone). If you are in Charlotte, I am planning to do monthly mom meet ups/ events! I seriously can't wait to build a mom community here! But don't worry if you are not in Charlotte because we will also be expanding our online mom community, as well as a HOT MOMS BOOK CLUB! I created 3 broadcast channels on Instagram you can join so we can always support each other (TNSPM VILLAGE - for all mamas; CLT TNSPM VILLAGE - for mamas in Charlotte to schedule mom meets ups/ events; HOT MOMS BOOK CLUB - for all mamas that love to read! I will choose a book a month for us to read and discuss at the end of the month via IG LIVE or Zoom) You can join by simply clicking on the link on our IG profile.
This is only the beginning of what’s ahead. Big things are coming, and I can’t wait to take you along for the ride.
So if you’ve been rocking with me since day one—thank you from the bottom of my heart. 💗 And if you’re new here, welcome! You’re in the right place. This is the village you've been looking for!
Here’s to the next chapter of The Not So Perfect Mom. Because motherhood doesn’t need to be perfect—we just need a village that gets us, unfiltered, judgement free.
xoxo,
Ashley